CRM is abbreviation for string Customer relationship management and generally also termed as CRM system. It is a most effective methodology for a business firm or company to interact and communicate with their clients, customers, and other second party individuals. It is a nice utilization of technology to manage company's relationship with its customers. The prime motive of this branch of company's management system is customer satisfaction and service. It also involves technical support for their products and services so that company can retain their existing customers . The second highest priority of CRM system is to attract new clients. The main advantages of CRM include reduction in cost of marketing and sales, improves quality and efficiency etc. Most successful business analysts suggest CRM system as a vital system for business growth and success, in fact the customers to a company are those individuals to whom it is running. Previously CRM system was limited but now it spread its legs in almost every promotion method like social media, SFA(sales force automation), marketing, customer service and support.
